This post was written by Susan Fry, Vice President, Creative Strategy, KnowledgeStar.
A recent experience proved how dangerous adhering to the old “push” model can be. In consulting with one of the world’s best-known NGOs, I conducted an exhaustive series of interviews with Managers and Directors at different levels, located in countries around the globe.
This NGO is funded to do work throughout the world improving health — which also means working to eradicate deadly diseases or control outbreaks. The interviews quickly revealed that members of the NGO in one country were not sharing information that could be extremely beneficial to coworkers in other countries, even though doing so surely could have eliminated suffering and saved lives.
Deeper investigation revealed that the NGO had a long-established culture of “hoarding” learning and training and doling it out to those that the top management had decided they wanted to bring into “the fold.” When a favored few rose to the top in their own country, they were invited to the world headquarters located in a vibrant, wealthy city, where they were wined, dined and welcomed into the elite “inner circle.”
They then moved to the headquarters city to take their new positions, where they communicated information to the other “elites,” occasionally returning to their home countries. The pattern had been in place for years and there was little desire to change it — even though changing to a learning culture could clearly make them much more agile, effective and successful in meeting the stated goals of their organization.
This exposes one of the dangers of a “pull” learning culture as well, where inputting knowledge is power. If I go to my PC, it is KIKO (Knowledge In, Knowledge Out). The technology systems that enable the learners are only as good as the information they contain. If the underlying culture is still embedded in the old command-and-control hierarchy in which knowledge is power, then selectively sharing knowledge will become power.
The culture is the bedrock upon which leaders, learners and the enabling technology is built. In a true learning culture people instinctively believe that sharing knowledge is empowering and automatically act on that belief.
This is yet one more reason to build a real learning culture and not just erect a facade that might be able to pass for one.
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